President’s
Message

Living Safety as a Value

Keith

Brubacher’s safety and health commitment has grown with the team members who are vital to our company’s journey throughout the last 50 years. Today, safety is a critical core value that drives the decisions we make every day.

I had a moment of reflection not long ago, while looking at a handcrafted toy barn I’d built in my woodshop for my younger brother Myron. It was taking up extra space, showed some wear, and he was ready to get rid of it. So, he offered it back to me and this got me thinking about one of our four core values, safety. 

Seeing that old barn once again inspired me. I brought it back home and have chosen to put in more work to make it like new again, this time for my (future!) grandkids to enjoy. I want to live to see them making memories playing with that barn. In order for that to be a reality, I know it requires me to live safety as a value and not just as a priority.

I want to explain the difference in making safety a priority versus truly living it as a value. You owe it to yourself, your loved ones and friends, those yet to come, and the friends and memories you have yet to make to choose safety as a value. A good friend of mine and Safety Professional Bob Hegburg recently visited some of our team and asked some pointed questions regarding safety that I believe serve as a powerful foundation for amplifying the importance of safety. 

I encourage you to ask yourself these questions too:

Are you a risk taker?

  • Do you knowingly do something risky that you know could have bad consequences but you’re so sure that nothing will happen today, because nothing has ever happened in the past?
  • Are you someone who thinks the odds of an incident are slim, so you do it anyway?
  • Do you get caught up, busy in the moment, taking a risk and not even realizing it?

Is safety a priority to you? 

  • Is it something you pay attention to most of the time but take a shortcut when the pressure is on?
  • Do you do the right thing as long as it doesn’t interfere with production or deadlines?
  • What happens when you are missing the right PPE or safety equipment…do you proceed anyways?

Do you live safety as a value?

I know many of us consider safety more than just a priority and treat it as a core value in our lives, striving to do what’s right all the time regardless of the circumstances. 

  • However, what are your actions when the pressure is on, that rainstorm’s coming, the customer’s anxious, the machine needs to go to the next job, you’re one stick short at the end of the run and you just have to get the job done?
  • Do you take a shortcut? Do you take a risk?
  • Do you compromise your safety or possibly others?

Let’s be reminded of the God-given value of each of our lives, so that we may all choose to live safety as a value, and not just a priority at times when it’s convenient. Your safety should never be compromised. 

Follow the right processes and procedures and use the right equipment all the time. No matter what. And, if you find yourself in a situation where you can’t do that, take the extra time to do what is right and get the information, instruction, or tools you need. If you see someone taking a shortcut, have the courage to speak up AND be humble enough to receive it when others do the same for you.

Christmas is just around the corner. We hope you’re present with your family and loved ones – not just this year, but for many years to come too, because you lived safety as a value. We care about our team members at Brubacher – about your well-being, your livelihood, and each of your families. Through everyone’s continued dedication to honoring Our Values: Safety, Integrity, Initiative, and Teamwork, we can stand together to live out our mission of Shaping the World We Live In.

Wishing you all a Merry Christmas and a great December. It’s been an incredible 50th Anniversary year, and we are grateful for each and every one of you!